I.C.E.D., the International Center for Entrepreneurial Development, Inc., made up of approximately 1,000 franchise owners of quick printing centers will feature Harvey Hirsch, president of Media Consultants at their national show in August.

Hirsch, a leader in the field of one-to-one marketing is also the inventor of a unique line of three dimensional products that can be personalized on a Sharp Digital
Color IMAGER. Marketed under the Pop 'N' Fold Papers' product line, these highly adaptable products can be used for direct mail, invitations, public relation releases and, of course, one to one marketing campaigns. " The uniqueness of our product line is that they enable anybody to make dynamic, high response, mailing products for a fraction of the cost of traditional printed pieces," stated Hirsch. Media Consultants, a marketing partner with Sharp Electronics Corporation, developed these products to run on Sharp's AR-C250 digital color copier/printer in order to demonstrate the system's versatility to personalize and print on a wide variety of card stocks. Hirsch, an award winning Direct Marketing Creative Director developed the system of customizing and printing on flat card stock that had been scored and die-pressed, enabling the user to easily break apart the item, pop it out of its holding pattern and fold it into it's three dimensional form. This revolutionary system is in the patenting stage and currently can only be printed on Sharp's digital color printer line.

"We have been asked to utilize our technology to produce an invitation to this show and we plan on creating the best one the franchisees have ever received" stated Hirsch. "It will be interesting to see if we continue to receive high responses" he added

Hirsch, who holds a BA in Advertising from the School of Visual Arts and an MA in Media from the New School for Social Research has created direct response programs for Blue Cross and Blue Shield, Exxon Corp., Arthur Andersen, Modern Mass Media and Sharp Electronics.

With the national average of response pegged at a dismal of 1/2 of 1%, Hirsch's programs have generated response records in virtually all product categories. Hirsch will discuss strategies and tactics for expanding the print for pay business in competitive markets using one-to-one marketing technolog

For more information, call Media Consultants at (201) 933-2015